The Strategies of Making Your Products Different in The Market

Why it's vital to make our products different when we put them into the market?
Because each person can remember an average of 7 brands in each category, so if we get out of these 7 brands it's most likely that we would disappear for the customer and therefore we fail to sell.To avoid this happen, we must be very clear about what the customer needs, why & where they would buy it. Here listed below are the the strategies that Philip Kotler offers to us, who's the father of marketing.

1. Making the product more personalized. If the competitors offers the same as our products, try to be customized, we can put ourselves standout if we consider customer needs, advising and encouraging an approach that would not occur in standard sales.

2. Consider the canal. Not to leave out the distribution channels, the easier it is for the customer to get the product, the better.

3. Differentiate your product. Not matter what the difference is, but should be noticeable, can be in terms of design, quality, results ... anything goes.

4. Take care of the image. The products advertised that with a high status or in desirable condition, would be sold more.

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